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<FILENAME>v015978_ex10-4.txt

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                              EMPLOYMENT AGREEMENT



      THIS EMPLOYMENT  AGREEMENT ("this  Agreement") is made effective as of the

1st day of April, 2005 (the "Effective Date") by and between ATLANTIC RESEARCH &

CONSULTING,  INC., a Massachusetts corporation with offices at 109 State Street,

Boston, MA 02109 (the "Company") and a subsidiary of FIND/SVP,  INC., a New York

corporation ("FIND"),  and PETER HOOPER, an individual residing at 85 East India

Row, Boston, MA 02110 (the "Executive").



      PREMISES:  The Executive  has served the Company in an executive  capacity

for a  substantial  period of time  prior to the  Effective  Date.  The  Company

desires to  continue  to employ the  Executive,  and in the  capacity  described

herein,  and the Executive desires to continue to be so employed by the Company.

The  Company  and the  Executive  also  desire  to set  forth in  writing  their

understanding of the terms and conditions governing such employment.  Unless the

context  indicates  otherwise,  capitalized  terms used  herein but not  defined

herein  shall  have the  meanings  given to such  terms  in the  Stock  Purchase

Agreement,  dated as of March 14, 2005, by and among FIND and the Executive (the

"Purchase Agreement").



      NOW,  THEREFORE,  in  consideration  of the foregoing and of the following

mutual  promises,  the Company and the Executive,  each intending  legally to be

bound, agree as follows:



      Section  1.  Contract  of  Employment.  Subject to the terms  hereof,  the

Company employs the Executive and the Executive  accepts his employment with the

Company for the Employment  Period (as defined in Section 2 hereof).  During the

Employment Period, the Executive shall serve in and shall occupy the position of

Chairman  of the  Company  and in such  position  shall serve as the most senior

executive  officer of the Company.  In that  capacity the  Executive  shall have

responsibility  for those duties that are  customary to such office and position

and perform, for and on behalf of the Company, all duties as shall, from time to

time,  reasonably  be  determined  by either (i) the Board of  Directors  of the

Company,  (ii) the Chief  Executive  Officer of FIND  ("CEO"),  or (iii) another

officer of FIND (or one of its  subsidiaries)  mutually  agreed to in writing by

Executive and the CEO (the "Other  Officer").  In addition,  Executive shall use

his best efforts  (provided it is commercially  reasonable to do so) to maintain

ongoing  relationships with the Company's key existing and prospective  clients.

Without  limitation  of any of the  foregoing,  Executive  also shall assume and

carry out such other  duties or  responsibilities  as may be, from time to time,

reasonably  assigned or delegated to the  Executive by the Board of Directors of

the Company, the CEO or the Other Officer. In fulfilling the responsibilities of

his position,  the Executive  will observe all lawful  policies,  procedures and

directions that from time to time may be adopted by the Company,  the CEO or the

Other  Officer  and which are  applicable  to the  executive  or  administrative

personnel of the Company generally,  including,  without limitation,  any lawful

policies,  procedures and  directions set forth in the personnel  manuals of the

Company  and FIND (to the  extent  applicable  to the  Company),  as both may be

amended and in effect  from time to time.  In addition to his duties as Chairman

of the Company,  the Executive  shall feel free to give FIND his input on Find's

consolidated  in-depth  research and  competitive  intelligence  operations.  In

connection  therewith,  during the Employment  Period,  the Executive shall be a

member of the Find's Operating Management Group (the "OMG") whose function is to

propose initiatives and supplemental  strategies needed to move Find to the next

level of growth and to apply Find's overall policies and strategies.

<PAGE>



      Section 2. Employment  Period.  The term of the Executive's  employment by

the Company (the  "Employment  Period") shall commence on the Effective Date and

shall continue  until the earliest to occur of: (i) the third (3rd)  anniversary

of the  Effective  Date;  (ii)  termination  of the  Executive's  employment  in

accordance  with Sections  6(a),  6(b) or 6(c) hereof;  or (iii) the date of the

Executive's death.



      Section  3. Time and  Effort;  Disclosure  and Fair  Dealing.  During  the

Employment  Period,  the Executive  shall devote his entire  business time, best

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