EMPLOYMENT AGREEMENT



      THIS EMPLOYMENT AGREEMENT ("this Agreement") is made effective as of the

1ST day of April, 2003 (the "Effective Date") by and between GUIDELINE RESEARCH

CORP., a New York corporation with offices at 3 West 35th Street, New York, New

York 10001 (the "Company") and a subsidiary of FIND/SVP, INC., a New York

corporation ("FIND"), and JAY L. FRIEDLAND, an individual residing at 425 East

58th Street, New York, New York 10022 (the "Executive").



      PREMISES: The Executive has served the Company in an executive capacity

for a substantial period of time prior to the Effective Date. The Company

desires to continue to employ the Executive, and in the capacity described

herein, and the Executive desires to continue to be so employed by the Company.

The Company and the Executive also desire to set forth in writing their

understanding of the terms and conditions governing such employment. Unless the

context indicates otherwise, capitalized terms used herein but not defined

herein shall have the meanings given to such terms in the Stock Purchase

Agreement, dated as of April 1, 2003, by and among the Company, FIND, Robert La

Terra and the Executive (the "Purchase Agreement").



      NOW, THEREFORE, in consideration of the foregoing and of the following

mutual promises, the Company and the Executive, each intending legally to be

bound, agree as follows:



      ss.1. CONTRACT OF EMPLOYMENT. Subject to the terms hereof, the Company

employs the Executive anD the Executive accepts his employment with the Company

for the Employment Period (as defined in Section 2 hereof). During the

Employment Period, the Executive shall serve in and shall occupy the position of

Chairman of the Board of the Company. In that capacity the Executive shall have

responsibility for those duties that are customary to such office and perform,

for and on behalf of the Company, all of the duties of Chairman of the Board as

shall reasonably be determined by the Chief Executive Officer ("CEO") of FIND

from time to time. In addition, Executive shall, to the extent appropriate,

maintain ongoing relationships with the Company's key existing and prospective

clients. Without limitation of any of the foregoing, Executive also shall assume

and carry out such duties or responsibilities as from time to time may be

assigned or delegated to the Executive by the CEO of FIND, provided that such

additional duties and responsibilities are fair and reasonable under the

circumstances, do not unreasonably increase the demands upon the Executive's

time or energies, and are not inconsistent with the Executive's position as

Chairman of the Board. In fulfilling the responsibilities of his position, the

Executive will observe all lawful policies, procedures and directions that from

time to time may be adopted and communicated by the Company or the CEO of FIND

to the executive or administrative personnel of the Company generally, including

through the provisions of the personnel manuals of the Company and FIND (to the

extent applicable to the Company), as both may be amended and in effect from

time to time.

<PAGE>



      ss.2. EMPLOYMENT PERIOD. The term of the Executive's employment by the

Company (the "Employment Period") shall commence on the Effective Date and shall

continue until the earliest to occur of: (i) the second (2nd) anniversary of the

Effective Date; (ii) termination of the Executive's employment in accordance

with Sections 6(a), 6(b) or 6(c) hereof; or (iii) the date of the Executive's

death.



      ss.3. TIME AND EFFORT; DISCLOSURE AND FAIR DEALING. During the Employment

Period, the Executive shall devote his entire business time, best efforts,

attention, energies, skill and abilities, during usual business hours and at

such other times as are reasonably required by his position as Chairman of the

Board, by the CEO of FIND, or by the Company's Board of Directors, to (a)

diligently and faithfully carry out his responsibilities and duties hereunder;

(b) use his best efforts to promote the success and expansion of the Company's

business, and (c) cooperate fully with the Board of Directors and the CEO of

FIND in the advancement of the best interests of the Company and FIND. During

the Employment Period, the Executive shall carry out his responsibilities and

duties at the offices of the Company, which, for the first two years of the

Employment Period, shall remain at 3 West 35th Street, New York, New York;

provided, that Executive may be required to travel from time to time in

connection with his duties hereunder and the demands of the business of the

Company. Notwithstanding the proviso set forth in the preceding sentence, the

CEO of FIND shall give Executive advance verbal notice of any required travel to

the extent that such travel is reasonably foreseeable, and such travel

requirements shall be at reasonable frequencies and for reasonable duration

taking into account the nature of the business of the Company and its past

practice. Executive shall not, without the prior written consent of the CEO of

FIND (x) do anything or permit anything to be done at his direction inconsistent

with his duties to the Company or its Affiliates or opposed to their best

interests, or (y) become an officer, director, employee or consultant of, or

otherwise become associated with or engaged in, any business other than that of

the Company; provided, that the CEO of FIND shall not unreasonably withhold such

consent as a result of (y) above, so long as such activity (i) shall occur

entirely on Executive's own time and does not materially interrupt, interfere

with, or otherwise detract from the Executive's performance of the duties and

responsibilities of the Executive to the Company, and (ii) does not benefit,

directly or indirectly, any organization or activity that in any manner competes

or is known to have planned to compete, directly or indirectly, with the Company

or FIND or any of their respective Affiliates. Any consent granted by the CEO of

FIND pursuant to the preceding sentence may be limited from time to time or

revoked by the CEO of FIND. Nothing in this Section 3 shall prevent the

Executive from engaging in additional activities in connection with personal

investments (including passive real estate and securities investments) and

community affairs that are not inconsistent with the Executive's duties under

this Agreement. The Executive will promptly disclose to the Company's Board of

Directors and the CEO of FIND all information, opportunities, developments and

other matters coming to the Executive's attention that pertain or are relevant

to the operations of the Company or any of its Affiliates or to the conduct of

their respective businesses. The Executive will promptly communicate, fully

cooperate and deal fairly and openly with the Company's directors, other

officers or key personnel, and, in general, to the best of his abilities, the

Executive will work to achieve efficient and profitable operation of the

Company's business and the orderly conduct of the Company's affairs. For purpose

of this Agreement "Affiliate" shall mean (i) as to Executive or any of the

Consolidated Companies, any party, which directly or





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indirectly, whether alone or through one or more intermediaries, controls, is

controlled by, or is under common control with Executive or such Consolidated

Company, as the case may be, and (ii) as to FIND, the subsidiaries and related

entities of FIND set forth in its filings with the U.S. Securities and Exchange

Commission pursuant to the Securities Exchange Act of 1934.



      ss.4. CONFIDENTIALITY, NON-COMPETITION AND NON-INTERFERENCE.



            (a) PROTECTION OF NONPUBLIC INFORMATION. The Executive hereby

acknowledges that (a) during the course of the Executive's employment by the

Company the Executive has obtained or will obtain knowledge of and use

Confidential Information, as hereinafter defined, (b) public disclosure of such

Confidential Information could have an adverse effect on the Consolidated

Companies, FIND or its Affiliates and their respective businesses; and (c) the

provisions of this Section are reasonable and necessary to prevent the improper

use or disclosure of Confidential Information. Both during the Employment Period

and at all times thereafter, the Executive (i) shall treat as confidential all

Confidential Information, (ii) without the prior written consent of the CEO of

FIND, shall not use for any personal purposes, publish, reveal, divulge,

transfer or otherwise disclose, or directly or indirectly make available to any

party any of such Confidential Information except to such parties that either

(a) are employed by, or (b) have signed a confidentiality agreement with respect

to such Confidential Information with, the Consolidated Company(ies) which

own(s) or has the right to use such Confidential Information, and such parties

have a need for such information for purposes that are in the best interest of

such Consolidated Company(ies), and (iii) shall not use Confidential Information

in any way that is detrimental to the interests of the Consolidated Companies,

FIND or its Affiliates. The term "Consolidated Companies" shall mean the

Company, Advanced Analytics, Inc., Guideline/Chicago, Inc., Guideline Consulting

Corporation and Tabline Data Services, Inc., and their respective subsidiaries

and Affiliates as may exist from time to time. The term "Confidential

Information" shall mean any and all knowledge relating to the business and

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