Home

Intelligence

Services

Subscriptions

News

About Us

Sign In

 

Document Preview

Tenancy and Promotion Agreement

 

Click "Add to Cart" button to purchase document. 
Documents are emailed immediately after purchase. 
You can also browse documents by
title, category, or company... or click here for help finding documents.

 

Title:

Tenancy and Promotion Agreement

Entities:

IPET Holdings, Inc.; Venture Law Group; Greenberg Traurig

Date:

2000

Size:

Preview shows 10KB of 52KB total

Price:

$50

ID:

#1211632

 

 

► Business ► Promotion ► Tenancy & Promotion Agreements
► Retail ► Specialty
► Services ► Legal

 

 

Start of Preview


                         TENANCY AND PROMOTION AGREEMENT


TENANCY AND PROMOTION AGREEMENT, dated as of June 12, 2000 (this
"Agreement"), by and between Discovery.com, Inc., a Delaware corporation with
offices at 7700 Wisconsin Avenue, Bethesda, Maryland, 20813 ("DCOM") and
Pets.com, Inc., a Delaware corporation with offices at 435 Brannan Street, Suite
100, San Francisco, California 94107 (the "Company").

R E C I T A L S

WHEREAS, the Company is an online retailer of pet products, information
and resources;

WHEREAS, Petstore.com, Inc., a Delaware corporation ("Petstore"), and
the Company are parties to that certain Asset Purchase Agreement dated of even
date herewith (the "Purchase Agreement"), pursuant to which the Company is
purchasing the assets of Petstore (the "Purchase");

WHEREAS, on April 6, 2000 DCOM terminated that certain (a) Content and
Trademark Sublicense and Services Agreement between DCOM and Petstore, dated as
of October 27, 1999, and (b) Advertising and Promotion Agreement between DCOM
and Petstore, dated as of October 27, 1999; and

WHEREAS, DCOM and Company have agreed, strictly conditioned and
effective solely upon the closing of the Purchase in accordance with the
Purchase Agreement, to enter into this Tenancy and Promotion Agreement.

NOW, THEREFORE, in consideration of the foregoing, and for other
valuable consideration, the receipt and adequacy of which is hereby
acknowledged, the parties hereto hereby agree as follows:

1. GENERAL DEFINITIONS. As used in this Agreement, the following terms
shall have the following respective meanings:

1.1 "Ad Placement" shall have the meaning set forth in Paragraph
2.2(b).

1.2 "Ad Spots" shall have the meaning set forth in Paragraph
2.2(a)(i).

1.3 "Affiliate" shall mean any Person that directly or indirectly
(through one or more intermediaries) controls, is controlled by, or is under
common control with such Person concerned.

<PAGE> 2

1.4 "Animal Planet Network" shall mean the television network
owned by an affiliate of DCOM and currently known as "Animal Planet."

1.5 "Co-branded Ads" shall have the meaning set forth in
Paragraph 2.2(a)(ii).

1.6 "Company Competitors" shall mean the following entities: [*]
and [*]. The exclusivity that accrues to the Company hereunder with respect to
the Company Competitors shall also apply with respect to wholly-owned
subsidiaries and successors of the Company Competitors, only to the extent that
substantially all of the retail pet supplies business of a Company Competitor
accrues to such subsidiary or successor and/or that the retail pet supplies
business of such a subsidiary or successor is the principal business operated by
such subsidiary or successor. (Example 1: if Bloomingdale's buys [*] pet home
furnishings business, Bloomingdale's will not be deemed a successor because it
has not purchased substantially all of [*] retail pet supplies business. Example
2: if Procter & Gamble acquires [*] and is therefore a "successor" of [*], P&G
does not become a Company Competitor hereunder, because the retail sale of pet
supplies is not P&G's principal business.) Upon written notice to DCOM, the
Company may from time to time substitute in the current list of Company
Competitors other entities for whom the retail sale of pet supplies constitutes
at least 20 percent of the total revenues of such entity, subject to approval of
DCOM, which such approval shall not be unreasonably withheld.

"Confidential Information" shall have the meaning set forth in
Paragraph 9.12.

1.8 "Content" shall mean the written and graphical content
provided by the Company to DCOM relating to pets and animals and as further
described in Attachment E.

1.9 "Contract Year" shall mean each annual period during the Term
beginning on the date of this Agreement and ending on the anniversary of such
date.

1.10 "Discovery Networks" shall mean the following Discovery
Communications, Inc. network properties: Discovery Channel, TLC, Animal Planet,
Travel Channel, Discovery Health Channel and Digital Networks.

1.11 "Exclusivity Period" shall have the meaning set forth in
Paragraph 4.1.

1.12 "Indemnified Party" shall have the meaning set forth in
Paragraph 7.2.

1.13 "Indemnifying Party" shall have the meaning set forth in
Paragraph 7.2.

1.14 "Internet" shall mean a global network of interconnected
computer networks, each using the Transmission Control Protocol/Internet
Protocol and/or such other standard network interconnection protocols as may be
adopted from time to time, which is used to transmit content that is directly or
indirectly delivered to a computer or other digital electronic device for
display to an end-user, whether such content is delivered through on-line
browsers,


* CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED
SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.



-2-
<PAGE> 3

off-line browsers, or through "push" technology, electronic mail, broadband
distribution, satellite, wireless or otherwise.

1.15 "Internet Site" or "website" shall mean any site or service
delivering content on or through the Internet, including, without limitation,
any on-line service such as America Online, CompuServe, Prodigy and the
Microsoft Network.

1.16 "Merger" shall have the meaning set forth in the Recitals.

1.17 "Person" shall mean any individual, partnership, corporation
or organized group of persons, including agencies and other instrumentalities of
governments and states.

1.18 "Petstore" shall have the meaning set forth in the Recitals.

1.19 "Prevailing E-commerce Tenancy Market Rate" shall have the
meaning set forth in Paragraph 4.3.

1.20 "Prevailing Market Rate" shall have the meaning set forth in
Paragraph 2.2(b).

1.21 "Promotion" shall have the meaning set forth in Paragraph
2.1.

1.22 "Share Price Floor" shall have the meaning set forth in
Paragraph 9.1.

1.23 "Tenancy Period" shall have the meaning set forth in
Paragraph 4.1.

1.24 "Term" shall have the meaning set forth in Paragraph 3.

1.25 "Website" shall mean the Company's website Pets.com
accessible through the URL http://www.pets.com, and any successors thereof
subject to Section 9.1 hereof.

2. COMMITMENT.

2.1 DCOM Commitment of Advertising and Promotion.

DCOM hereby covenants and commits to deliver to the
Company advertising time and related promotion of the Website (collectively,
"Promotion"), in an aggregate value of [*] per Contract Year of the Term. The
timing and placement of promotion of the Website shall be subject to
availability and shall be at the reasonable discretion of DCOM. The actual costs
incurred by DCOM or paid by DCOM to third parties for producing any
advertisements or promotions, if any are incurred by DCOM, shall be at a
mutually agreed upon (between DCOM and the Company) written rate and shall be,
as agreed upon in writing by the parties, either (i) reimbursed by the Company
on a fairly allocated basis taking into consideration the overall message of the
advertisement and the portion thereof directed toward the promotion of the
Website, or (ii) shall be applied on a fairly allocated basis to the aggregate
value of the


* CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED
SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.



-3-
<PAGE> 4

Promotion delivered to the Company by DCOM pursuant to this Agreement. DCOM will
not incur any such production costs without the prior written approval of
Company, provided Company may not withhold approval of such costs solely in an
effort to cause DCOM to breach its obligations under this Agreement. It is
understood that such production costs will be incurred by DCOM only to the
extent that the Company and DCOM agree to develop new creative for either the
Co-branded Ads or the Ad Spots or the parties agree to integrate the Pets.com
brand, trademarks or other messaging into the Co-branded Ads in a new or
non-traditional format.

2.2 Delivery of Advertising and Promotion.

(a) The Promotion to be delivered pursuant to this
Agreement shall be delivered as follows:

(i) Approximately [*] per Contract Year in
Company-branded interstitial advertising spots for Company and the Website shall
be provided on the Discovery Networks (the "Ad Spots"). The value of each such
Ad Spot shall be determined based on the Prevailing Market Rate (as defined
below) for such Promotions. Subject to the terms and conditions of the Discovery

 

End of Preview

 

Home        Intelligence        Services        Subscriptions        News        About Us

Contact Us       Terms of Use       Resend Documents       Shopping Cart

Copyright © 2008 The Consus Group LLC