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Trademark License Agreement

 

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Title:

Trademark License Agreement

Entities:

Playboy Enterprises Inc

Date:

2001

Size:

Preview shows 14KB of 78KB total

Price:

$43

ID:

#1289593

 

 

► Licensing ► IP Licenses ► Trademark License Agreements

 

 

Start of Preview


                        TRADEMARK LICENSE AGREEMENT


-------------------------



Between

PLAYBOY ENTERPRISES INTERNATIONAL, INC.

as Licensor

and

PLAYBOY TV INTERNATIONAL, LLC

as Licensee


August 31, 1999











Portions of this exhibit have been omitted pursuant to a request for
confidential treatment filed with the Securities and Exchange Commission.
The omissions have been indicated by asterisks ("***"), and the omitted
text has been filed separately with the Securities and Exchange Commission.


<TABLE>
<CAPTION>

TABLE OF CONTENTS


Page


<S> <C>
RECITALS ...............................................................................4

1. DEFINITIONS....................................................................4

2. GRANT OF LICENSE...............................................................8
2.1 Grant of Exclusive License............................................8
2.2 PEGI's Assignment of Local Revenues Under Existing Trademark
Licenses..............................................................9
2.3 Supplemental Programs.................................................9
2.4 All Other Rights Retained by Licensor.................................9
2.5 Restriction on Sub-Licensing..........................................9
2.6 Duration of License...................................................9
2.7 Licensee's * * *......................................................9
2.8 Restrictions on Modifications of Trademarks...........................9
2.9 Additional Marks.....................................................10

3. TRADEMARK LICENSE FEE.........................................................11
3.1 Trademark License Fee for Trademarks.................................11
3.2 Payment Terms........................................................11
3.3 Maintenance of Records and Audit Rights..............................12

4. QUALITY CONTROL...............................................................12
4.1 Program Restrictions.................................................12
4.2 Advertising and Home Shopping Restrictions...........................13
4.3 Compliance with Program Supply Agreement.............................13
4.4 Inspection Rights....................................................13

5. TITLE AND PROTECTION OF THE TRADEMARKS; USE OF THE TRADEMARKS.................13
5.1 Title................................................................13
5.2 Form.................................................................14
5.3 Maintenance of Distinctive Quality of Trademarks.....................14
5.4 Advertising and Publicity............................................14
5.5 Licensee Web Sites...................................................15

6. OWNERSHIP OF THE TRADEMARKS...................................................15
6.1 Prosecution and Maintenance of Trademarks............................15
6.2 Cooperation of Licensee..............................................15
6.3 Covenant of Licensee.................................................16
6.4 Covenant of Licensor.................................................16
6.5 Cooperation of Parties to Register Trademarks........................16

7. INFRINGEMENTS.................................................................16
7.1 Notice...............................................................16
7.2 Control of Proceedings...............................................16
7.3 Procedures and Costs.................................................17

8. REPRESENTATIONS AND WARRANTIES................................................17
8.1 By Licensor..........................................................17
8.2 By Licensee..........................................................17

9. INDEMNIFICATION...............................................................17
9.1 By Licensor..........................................................17
9.2 By Licensee..........................................................18
9.3 Procedure............................................................18
9.4 Survival.............................................................19

10. TERMINATION...................................................................19
10.1 Expiration of Term...................................................19
10.2 Early Termination on Breach..........................................19

11. EFFECTS OF TERMINATION........................................................20
11.1 Survival of Obligations..............................................20
11.2 Termination of Rights................................................20
11.3 Further Assurances...................................................20

12. EQUITABLE RELIEF..............................................................20

13. DISPUTE RESOLUTION............................................................20
13.1 General Agreement Regarding Dispute Resolution.......................20
13.2 Notification and Negotiation.........................................21
13.3 Mediation............................................................21
13.4 Arbitration..........................................................21
13.5 Damages..............................................................21
13.6 Statute of Limitations...............................................21
13.7 Confidential Negotiations............................................21

14. MISCELLANEOUS.................................................................22
14.1 Binding Effect; No Assignment........................................22
14.2 Invalidity...........................................................22
14.3 Waivers, Remedies Cumulative, Amendments.............................22
14.4 Notices..............................................................23
14.5 Governing Law........................................................24
14.6 Service of Process; Forum............................................24
14.7 Additional Provisions to Enforce Awards..............................24
14.8 Entire Agreement.....................................................24
14.9 Rules of Construction................................................24
14.10 Counterparts.........................................................24
14.11 Relationship Between the Parties.....................................25
14.12 Time is of the Essence...............................................25

SCHEDULE I
CURRENT TRADEMARKS

SCHEDULE II
REGISTERED AND PENDING TRADEMARKS IN THE TERRITORY

SCHEDULE III
LICENSOR'S EXISTING TRADEMARK AGREEMENTS
TO BE ASSIGNED TO LICENSEE
</TABLE>




THIS TRADEMARK LICENSE AGREEMENT (this "Agreement") is made and
entered into on August 31, 1999, between PLAYBOY ENTERPRISES INTERNATIONAL,
INC., a Delaware corporation (the "Licensor") and PLAYBOY TV INTERNATIONAL,
LLC, a Delaware limited liability company (the "Licensee").

RECITALS

WHEREAS, Licensor is the owner of certain rights in and to certain
Trademarks as defined below and identified in Schedule I hereto;

WHEREAS, Licensor wishes to permit Licensee to use the Trademarks
in connection with the operation of its business, pursuant to the Operating
Agreement and the Program Supply Agreement (each, as defined below), on the
terms and subject to the conditions of this Agreement; and

WHEREAS, Licensee acknowledges the reputation and quality of goods
and services heretofore sold or distributed under the Trademarks and
Licensor's desire to safeguard, promote and enhance that reputation by
ensuring the future quality of goods and services sold or distributed under
the Trademarks.

NOW, THEREFORE, in consideration of the foregoing and the mutual
agreements contained herein, and intending to be legally bound, the parties
agree as follows:

1. DEFINITIONS.

In this Agreement (including the Recitals hereto) the following
terms will have the following meanings:

"Additional Marks" has the meaning set forth in Section 2.9.

"AdulTVision Content Category" means Channels and programming
consistent with the AdulTVision channel as operated by PEGI in the United
States prior to March 15, 1999 and expressly includes any program supplied
under the Program License Agreement that is branded with an "AdulTVision"
(or variation thereof) Trademark. The AdulTVision Content Category
expressly excludes any programming supplied under the Program License
Agreement or Supplemental Program that is branded with a "Playboy" (or
variation thereof) Trademark.

"Affiliate" means any Person, directly or indirectly through one
or more intermediaries, controlling of, controlled by, or under common
control with the specified Person. The term "control" (and "controlled" and
"controlling," respectively), as used in the immediately preceding
sentence, means the possession, directly or indirectly, of the power to
direct or cause the direction of the management and policies of the
specified Person (whether by the holding of shares or other equity
interests, the possession of voting or contract rights or otherwise).
Notwithstanding the foregoing, Licensee will not be deemed to be an
Affiliate of Licensor, PEGI, or VSI.

"Agreement Outline" means the Playboy TV International, LLC
Agreement Outline dated as of December 16, 1998, as amended.

"After Tax Basis" means a basis such that any payment (the
"Original Payment") received or deemed to have been received by a Person
(the "recipient") will be supplemented by a further payment to the
recipient so that the sum of the two payments will equal the Original
Payment, after taking into account (x) all taxes that would result from the
receipt or accrual of such payments, if legally required, and (y) any
reduction in taxes that would result from the deduction of the expense
indemnified against, if legally permissible. In the event that the expense
indemnified against is used to reduce taxes by way of amortization or
depreciation, payments made on an After Tax Basis will be refunded in each
taxable year of the recipient in which such expense is deductible in an
amount equal to the sum of (i) the tax savings attributable to such
deduction plus (ii) any reduction in taxes that would result from the
deduction of any amounts described in clause (i) as increased hereby. All
payments hereunder will be calculated on the assumptions that the recipient
was subject to tax at the highest marginal rates of tax applicable to such
class of taxpayer and that it could benefit from the deduction of any
expense at such rate of tax. In the event that a taxing authority will
treat any indemnification payment as not includible in gross income or
disallow any deduction taken into account hereunder, the indemnification
will be recomputed and further payments or refunds made.

"BMI" means Bloomfield Mercantile, Inc., a Panama corporation.

"Channels" means the television channels owned or operated in the
Media by Licensee, or its subsidiaries, now or in the future (each, a

 

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