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Marketing Alliance Agreement

 

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Title:

Marketing Alliance Agreement

Entities:

Electronic Data Systems Corp.; CoNext Holdings, Inc.; Printcafe Software Inc

Date:

2002

Size:

Preview shows 6KB of 40KB total

Price:

$41

ID:

#146367

 

 

► Business ► Alliances ► Marketing Alliance Agreements
► Miscellany ► Fortune 100
► Technology ► Computer Services

 

 

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MARKETING ALLIANCE AGREEMENT

THIS MARKETING ALLIANCE AGREEMENT (this "Agreement") is entered into as of
this 4th day of January, 2001 by and between CoNext Holdings, Inc., a Delaware
corporation ("CoNext"), and printCafe Systems, Inc., a Delaware corporation
("printCafe").

I. CoNext has developed supply market solutions for, among other things,
printed materials;

II. CoNext has created and manages a qualified and preferred market of
buyers and suppliers of printed material, including preferred pricing and
service agreements for printing services and paper;

III. printCafe has developed an end-to-end electronic software solution
capable of integrating and automating all stages of the printing process
including design and specification, procurement, manufacturing, distribution and
supply chain management;

IV. CoNext desires to obtain certain rights to market such software and
promote such e-commerce product offerings as provided herein; and

V. printCafe desires to grant certain rights to the CoNext to market such
software and product offerings and team together initially in offering strategic
sourcing capabilities for the printing and publishing industries and for
additional custom configurable products as mutually agreed upon.

NOW, THEREFORE, in consideration of the promises and covenants contained
herein, and other good and valuable consideration, the receipt and sufficiency
of which are hereby acknowledged, the parties do mutually agree as follows:

1. STRATEGIC ALLIANCE.

(a) CONEXT OBLIGATIONS; EXCLUSIVE STATUS. During the term of this
Agreement, as part of its print supply market solution CoNext will exclusively
offer printCafe's Internet based e-commerce print procurement solution to
Fortune 500 companies and business-to-business consortiums in North America for
integrating strategic sourcing solutions for printed materials and other related
consumable ("Products") procurement, and will not recommend any other e-commerce
solution for the purchase of printed materials to companies included in the
Fortune 500 in North America. CoNext will not be considered in breach of the
foregoing obligation to the extent that a company or consortium has a
pre-existing relationship with a provider of e-commerce solutions for Products
and/or a company or consortium refuses to or requests not to do business with
printCafe for the purposes of obtaining e-commerce solutions for Products. In
addition, CoNext will provide printCafe with a right of first refusal to be the
exclusive e-commerce based procurement solution of Products in the event that it
creates a print supply market solution outside of North America. Such right of
first refusal shall be offered on such terms and conditions as CoNext elects in
its sole discretion, provided that the right of first refusal




1
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shall only exist in such countries where printCafe has the ability to provide
such services on competitive terms.

(b) PRINTCAFE OBLIGATIONS. During the term of this Agreement, printCafe
shall offer or provide the following services:

(i) an end-to-end electronic software solution capable of integrating
and automating all stages of the printing process, including, without
limitation, design and specification, procurement, manufacturing,
distribution and supply chain management;

(ii) supply its buyer side e-commerce based print procurement
solutions to CoNext on an OEM basis in order to permit CoNext to bundle
printCafe's e-commerce based print procurement solution as part of CoNext's
Supply Market Solution;

(iii) as part of its standard print procurement solution, provide to
each print buyer in the Fortune 500 recommended to printCafe by CoNext (A)
a custom-branded website hosted by printCafe, (B) functional capabilities
included in the most advanced release of printCafe software from time to
time, as such software is currently detailed in EXHIBIT A, and (C) monthly
and quarterly reports as agreed upon by the print buyer, printCafe and
CoNext;

(iv) timely data collection and distribution to CoNext at no cost
relating to transactions conducted by print buyers participating in
CoNext's Supply Market Solution for which printCafe provides a private
label site or otherwise, subject to the approval of the print buyer;

(v) implement and maintain disaster recovery plans in connection with
its provision of Internet based e-commerce print procurement solutions and
the Products and to consider modifying such disaster recovery plans in
accordance with reasonable requests made by CoNext from time to time; and

(vi) implement and maintain the security procedures in connection with
its provision of Internet based e-commerce print procurement solutions and
the Products and to consider modifying such security procedures in
accordance with reasonable requests made by CoNext from time to time, and
to permit an independent third party designated by CoNext to certify such
security procedures from time to time.

(c) PRINTCAFE SERVICES TO PRINTER AND SUPPLIERS. printCafe shall actively
market and sell its e-commerce based solutions to printers and suppliers and
shall provide printers and suppliers, subject to printCafe standard terms and
conditions or such other terms and conditions as the parties may agree, with ERP
system solutions, e-commerce solutions, training, installation and initial
setup. printCafe shall give buyers and suppliers in CoNext's preferred
marketplace priority implementation and support status, considering them
preferred customers of printCafe (or such higher level as printCafe may grant

 

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