CONFIDENTIAL



                               EXECUTIVE AGREEMENT



                  THIS EXECUTIVE AGREEMENT (this "Agreement") is made as of

March 1, 2003 (the "Effective Date"), by and between Ziff Davis Media Inc., a

Delaware corporation (the "Company") and Jasmine Alexander ("Executive").

Certain definitions are set forth in the Appendix to this Agreement.



                  In consideration of the representations and covenants set

forth herein, the parties hereby agree as follows:



         1.       Employment. The Company shall employ Executive, and Executive

hereby accepts employment with the Company, upon the terms and conditions set

forth in this Agreement for the period beginning March 1, 2003 and ending

February 29, 2008 or earlier pursuant to Section 4 hereof (the "Employment

Period").



         2.       Position and Duties.



         (a)      During the Employment Period, Executive shall serve as the

Senior Vice President, Technology and Sales Operations of the Company and shall

have the normal duties, responsibilities and authority implied by such

positions. Executive shall hold similar positions with any Affiliate of the

Company to the extent Executive may be so appointed by the Company in its sole

discretion.



         (b)      Executive shall report directly to the Company's Chief

Operating Officer ("COO") or, at the Company's discretion, to the Company's

President or Chief Executive Officer, and shall devote her best efforts and

substantially all of her business time and attention to the business and affairs

of the Company (and to the extent applicable, its Affiliates). Executive shall

perform Executive's duties and responsibilities to the best of Executive's

abilities in a diligent, trustworthy, businesslike and efficient manner.



         3.       Base Salary; Benefits and Bonuses.



         (a)      During the Employment Period, Executive's base salary shall be

$250,000 per annum, subject to an annual cost of living increase at the

beginning of each calendar year beginning January 1, 2004 at a rate equal to the

increase in the Consumer Price Index - All Urban Consumers for the New York area

during the prior year, or such higher rate as the Company may designate from

time to time (the "Base Salary"), which salary shall be payable by the Company

in regular installments in accordance with the Company's general payroll

practices and shall be subject to customary withholding.



         (b)      In addition to the Base Salary, during the Employment Period

Executive shall be eligible to receive an annual bonus (the "Bonus") in an

amount determined by the Company based upon the achievement of performance

targets for such year (which targets will include both quantitative and

qualitative objectives), payable at the Company's discretion. Any such Bonus, if

determined by the Company to be payable, shall be payable within ninety (90)

days following the end of each fiscal year during the Employment Period.



         (c)      During the Employment Period, (i) Executive shall be entitled

to participate in all of the Company's employee benefit plans and programs for

which senior executive employees of the Company are generally eligible, which

currently include, but shall not be limited to, health insurance, dental

insurance, life insurance, short-term and long-term disability insurance and

participation in the Company's 401(k) plan and (ii) Executive shall be eligible

for four (4) weeks of paid vacation per year in accordance with the policies of

the Company. Executive's right to participate in any employee benefit plans or

programs of the Company shall be subject to the Company's right to amend, modify

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