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Fairness Opinion

 

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Title:

Fairness Opinion

Entities:

Advantage Marketing Systems Inc.; Concepts Direct, Inc.; Fleet National Bank; Gaiam, Inc.; Guitar Center, Inc.; J. Jill Group, Inc.; Movie Star, Inc.; Specialty Catalog Corp

Date:

2001

Size:

Preview shows 13KB of 90KB total

Price:

$52

ID:

#1703008

 

 

► Legal ► Opinions ► Fairness Opinions
► Financial
► Consumer ► Apparel & Accessories
► Consumer ► Personal & Household Products
► Retail ► Catalog & Mail Order
► Retail ► Specialty

 

 

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<SEQUENCE>4

<FILENAME>file004.txt
<DESCRIPTION>PRESENTATION MATERIALS, DATED MAY 4, 2001 PREPARED
<TEXT>

<PAGE>





CONFIDENTIAL
FAIRNESS OPINION



PREPARED EXCLUSIVELY FOR



SPECIAL COMMITTEE
THE BOARD OF DIRECTORS



SPECIALTY CATALOG CORP.




BURNHAM SECURITIES INC.


MAY 4, 2001 RICHARD LEWISOHN, III
SENIOR MANAGING DIRECTOR

CALVIN CHIN
ASSOCIATE

ROBERT GERSTENFELD
ASSOCIATE
<PAGE>



TABLE OF CONTENTS

TAB
---
1. SUMMARY

COMPANY OVERVIEW

2. VALUATION ANALYSIS

PREFACE

METHODOLOGY

MARKET MULTIPLE ANALYSIS
COMPARABLE TRANSACTIONS MULTIPLE
DISCOUNTED CASH FLOW
STOCK BUYBACK

3. VALUATION ESTIMATES

4. MARKET MULTIPLE

DESCRIPTION OF COMPARABLE COMPANIES
COMPANY PROFILES

5. COMPARABLE TRANSACTIONS MULTIPLE

6. DISCOUNTED CASH FLOW

7. STOCK BUYBACK

8. VALUATION SUMMARY

9. KEY CONSIDERATIONS AND CONCLUSION

EXHIBITS
--------
A. STOCK CHART AND TRADING HISTORY

B. LETTER OF ENGAGEMENT

C. FAIRNESS OPINION

D. COMPANY ANNUAL REPORT FOR THE YEAR ENDING DECEMBER 31, 2000 (INSERTION)


<PAGE>



SUMMARY
As of April 30, 2001 Burnham Securities Inc. ("Burnham") was engaged by the
Independent Committee of the Board of Directors of Specialty Catalog Corp. ("SC"
or the "Company") to render a fairness opinion with regard to the contemplated
acquisition for cash ($3.75 per share) by an entity formed by Mr. Guy Naggar and
certain other shareholders of the Company (the "Purchaser") of all the
outstanding shares of the Company not presently owned by Mr. Naggar and such
other shareholders (the "Proposed Transaction").

Specialty Catalog targets niche consumer categories, primarily via direct
marketing. SC Direct, its principal operating subsidiary in the United States,
is the leading retailer of women's wigs and hairpieces in the U.S. Daxbourne
International ("Daxbourne"), acquired by SC in 1997, is a leading United Kingdom
retailer and wholesaler of women's wigs and hairpieces. SC Publishing, another
subsidiary of SC Direct, sells continuing education courses to nurses and CPA's.
In September, 1999 it acquired Maryland-based American Healthcare Institute, a
sponsor of approximately 600 continuing education seminars annually for nurses
and other medical professionals.

Financial Summary

The Company's 10K for the year ended 12/30/00 reflected annual revenues of $60.9
million as compared with $54.5 million for the previous year. Operating income
rose 27.1% to $2.86 million as compared with $2.25 million a year earlier.
Overall, the firm had fully diluted net earnings of $1.1 million, or $0.25 per
share on 4,530,750 common shares outstanding, versus net income of $799,486, or
$0.17 per share on 4,684,874 common shares outstanding in the prior period.

As reported by the Company on April 25, first quarter results compared favorably
with the initial three months of fiscal 2000. Revenues rose de minimisly to
$16.5 million from $16.1 million. However, cost cutting efforts lowered
operating expenses by 8% which resulted in operating income of $930,000 versus
$149,000 last year. Net income after taxes and adjustments was $240,000, or $
0.09, compared with a loss of one cent in 2000.

The improved results this year were a function of reduced operating expense
ratios and lower merchandise return rates in SC's estimable wig and hairpiece
entity, Paula Young, as well as a more focused advertising budget. The Company's
Afro-American catalog, Especially Yours, generated improved results, while SC's
British subsidiary, benefiting from the recent acquisition of the Company's
European licensee, increased its EBITDA contribution by 15%. American Healthcare
Institute, Inc. ("AHI"), one of SC's continuing education schools, was burdened
with re-location expenses to South Easton, MA of $200,000. From a balance sheet
perspective, as of 4/1/01, SC's Shareholder Equity rose year-to-year by $1.3
million to $9 million, or $2.00 per share.

Due to the recent restructuring of the Company's financing accommodations with
its bank, SC reflected a positive working capital of $1.6 million versus last
year's deficit of $3.3 million, a meaningful improvement year-to-year.
Notwithstanding this improvement, it appears that SC will require additional
capital if it is to profitably sustain a growing level of sales in the future.

To an extent, fiscal year 2000 and the first quarter of this year have been a
period of transition and repositioning for SC. In the fourth quarter of 1999,
the Company discontinued a product line, Paula's Hatbox, and incurred a pre-tax
write-off of $730,000. Also, a newly installed MIS, that was scheduled to be
operational late in 1999, did not become functional until the first quarter



<PAGE>

of 2000. In addition, the Company had to absorb almost $700,000 of expenses due
to a proposed acquisition of SC at $5 per share that terminated in the first
quarter of 2000. Furthermore, the Company expended significant resources in its
unsuccessful attempt to acquire Hair Club for Men. Notwithstanding the
aforementioned, SC functioned with a CEO-in-name-only until July, 2000 when Mr.
Joseph Grabowski was hired to shepherd the corporation. Pre-tax recruiting and
severance costs of $500,000 were incurred. Also, in December of 2000, the
Company entered into a $12.25 million credit agreement with Fleet National Bank,
for the purpose of refinancing its existing senior debt and to provide for
corporate working capital needs.

Under Mr. Grabowski's stewardship, SC has implemented a specific set of programs
to stem the tide of returns which were occurring in excess of 50% on certain
product lines last Fall. Also, Wigs by Paula, the Company's flagship catalogue,
de-emphasized "beauty, fashion and fun" and took on a more focused, hard-hitting
approach that produced commendable fourth quarter results. Fixed salary overhead
was diminished by 14%; AHI was relocated to South Easton (in early 2001); and,
as noted earlier, a more flexible credit line was negotiated with SC's bank.

In undertaking our analysis as to the fairness of the Proposed Transaction, we
have relied on traditional valuation techniques, conducted other financial
studies and analyses and performed such other investigations and took into
account such other factors as we deemed necessary or appropriate for purposes of
the opinion expressed herein, including:

1. publicly available information concerning SC since 12/31/95;

2. certain financial statements and other financial and operating data
concerning SC prepared by the management of the Company;

3. certain financial projections prepared by the management of SC with regard
to its business prospects;

4. discussing the past and current operations and financial condition and the
prospects of SC with senior executives of SC;

5. visiting the South Easton, MA facility of SC and engaging in discussions
with management;

6. comparing the financial performance of SC and the prices and trading
activity of SC Common Stock with that of certain other comparable
publicly-traded companies and their securities;

7. comparing the Proposed Transaction with other transactions involving
public and private companies that we deemed to be comparable;

8. the average price per share paid by SC for the 144,000 shares purchased in
the open market in 1999 and 2000;

9. analyzing transactions concluded by SC (Daxbourne and AHI);

10. the dearth of interest in acquiring SC by 53 candidates less than two
years ago and the failed acquisition of the Company last year;

11. the potential consequences to SC shareholders if the notice to delist SC
shares from NASDAQ were to become effective; and

12. the public announcements and filings relating to the Proposed Transaction
and the drafts of the Merger Agreement as they became available and
certain related documents.


<PAGE>



VALUATION ANALYSIS

PREFACE

The following analyses are based upon information provided to us by the
management of SC. Certain other information regarding comparable companies has
been obtained through publicly available databases. We have reviewed
management's projections without adjustments and have relied upon such
projections without independent verification. We believe that management's view
of its business plans and forecasts are realistic and achievable, presuming that
their assumptions come to pass. Our valuation is based upon economic, market and
financial information available as of the date of our fairness opinion.

METHODOLOGY

The following is a brief description of the methods used to estimate the
valuation range fairness of the consideration to be received by the shareholders
of SC.

1. MARKET MULTIPLE ANALYSIS

This method utilizes certain market information from selected comparable
companies that are in comparable businesses and have similar sales levels,
growth prospects and overall profit margins.

Based on generally accepted measures of value in the public equity markets, the
following market valuation parameters were used:

o Price to Sales
o Enterprise Value to EBITDA
o Price to Earnings
o Price to Cash Flow
o Price to Book

Each market parameter (or "multiple") is calculated and represents an average of
comparable companies that is adjusted and normalized for market extremes. In
order to make the multiples meaningful, certain multiples are mathematically
adjusted to smooth out companies for which the values may be unrealistically
high or low. This can occur during periods of extreme market optimism or
pessimism.

2. COMPARABLE TRANSACTIONS MULTIPLE

This method is based on a review of comparable transactions in the
catalog/specialty distributor industry over a two-year period. These
transactions provide us with a better picture of how companies were actually
valued by market participants with regard to the size, structure, and value
based on the implied and explicit multiples. These transactions were based on
the actual considerations paid for a comparable business or segment thereof. The
following multiples are generally accepted as meaningful in the marketplace:

o Total Invested Capital to Revenues


<PAGE>

o Total Invested Capital to EBITDA

Deal equity is defined as the cash or shares offered for the targeted company in
a proposed or completed transaction. The total invested capital represents the
total amount of capital including debt and equity offered in the deal.

Each market parameter (or "multiple") is calculated and represents an average of
comparable transactions that is adjusted for marketplace conditions based on

 

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