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Title: |
Trademark License Agreement |
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Date: |
2006 |
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Size: |
Preview shows 33KB of 209KB total |
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Price: |
$46 |
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ID: |
#1728804 |
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Start of Preview |
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TRADEMARK LICENSE AGREEMENT
among
SPTC, INC.
as Licensor,
and
SOTHEBY?S HOLDINGS, INC.
as Guarantor
MONTICELLO LICENSEE CORPORATION
as Licensee,
and
CENDANT CORPORATION
as Guarantor
Dated as of February 17, 2004
TABLE OF CONTENTS
| Page | ||||
|
ARTICLE I DEFINITIONS AND TERMS |
1 | |||
|
Section 1.1. |
Definitions | 1 | ||
|
Section 1.2. |
Other Interpretive Provisions | 12 | ||
|
ARTICLE II GRANT OF RIGHTS |
12 | |||
|
Section 2.1. |
Grant of License | 12 | ||
|
Section 2.2. |
License of Domain Names | 13 | ||
|
Section 2.3. |
Authorized Ancillary Services | 14 | ||
|
ARTICLE III BRANDING AND MARKETING |
15 | |||
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Section 3.1. |
Combined Names and Marks | 15 | ||
|
Section 3.2. |
Positioning of Brand | 16 | ||
|
Section 3.3. |
Alliance Marketing | 16 | ||
|
Section 3.4. |
Trademark Usage Guidelines | 17 | ||
|
Section 3.5. |
Promotional Materials | 18 | ||
|
Section 3.6. |
Government Filings and Investor Relations | 18 | ||
|
Section 3.7. |
Branded Franchise Marketing | 18 | ||
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Section 3.8. |
Licensor?s Publications | 19 | ||
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Section 3.9. |
Modification of Sotheby?s Name | 19 | ||
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Section 3.10. |
Advertising and Marketing Agents | 19 | ||
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ARTICLE IV TERM |
20 | |||
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Section 4.1. |
Initial Term | 20 | ||
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Section 4.2. |
Renewal Term | 20 | ||
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ARTICLE V FEES |
20 | |||
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Section 5.1. |
Fees | 20 | ||
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Section 5.2. |
Other Matters Relating to the Determination of Covered Revenue | 22 | ||
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Section 5.3. |
Payment of Fees | 23 | ||
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Section 5.4. |
Late Payment | 23 | ||
|
Section 5.5. |
Method of Payment | 23 | ||
|
Section 5.6. |
Minimum Fees | 24 | ||
|
ARTICLE VI MUTUAL REFERRALS |
24 | |||
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Section 6.1. |
Referrals by Licensor | 24 | ||
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Section 6.2. |
Referrals by Licensee | 25 | ||
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Section 6.3. |
Payment of Referral Fees | 25 | ||
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ARTICLE VII QUALITY CONTROL |
25 | |||
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Section 7.1. |
Eligible Markets | 25 | ||
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Section 7.2. |
Sublicensee Eligibility Guidelines | 26 | ||
|
Section 7.3. |
Quality Control Standards With Respect To Owned Operations | 28 | ||
(i)
|
Section 7.4. |
Quality Control Standards With Respect To Affiliated and Franchised Operations | 29 | ||
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Section 7.5. |
Excluded Services by Branded Operators; Prohibition on Co-Mingling Marks | 30 | ||
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Section 7.6. |
Uniform Franchise Offering Circular | 30 | ||
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Section 7.7. |
Termination of Relationship | 30 | ||
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Section 7.8. |
Notice of Breach | 31 | ||
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Section 7.9. |
Sample Uses of Licensed Marks | 31 | ||
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ARTICLE VIII REPRESENTATIONS AND WARRANTIES |
31 | |||
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Section 8.1. |
Representation and Warranties of Holdings and Licensor | 31 | ||
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Section 8.2. |
Representations and Warranties of Parent and Licensee | 33 | ||
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ARTICLE IX RECORDS; AUDITS AND INSPECTIONS |
34 | |||
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Section 9.1. |
Maintenance of Records | 34 | ||
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Section 9.2. |
Right of Inspection and Audit | 34 | ||
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Section 9.3. |
Payment Deficiency | 35 | ||
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ARTICLE X SPECIAL COVENANTS AND AGREEMENTS |
35 | |||
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Section 10.1. |
Registration of Marks | 35 | ||
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Section 10.2. |
Compliance with Laws | 36 | ||
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Section 10.3. |
Right of First Offer With Respect To Timeshare Brokerage Services | 36 | ||
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Section 10.4. |
Right of First Offer With Respect To Licensee Brokerage Business | 37 | ||
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Section 10.5. |
Certain Trademark Filings | 37 | ||
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Section 10.6. |
Further Assurances | 38 | ||
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Section 10.7. |
Prohibition on Auction House Business | 38 | ||
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Section 10.8. |
Acknowledgement of SIR Rights | 38 | ||
|
Section 10.9. |
Establishment of SPV; Transfers and Pledge | 38 | ||
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Section 10.10. |
Synthesis Acknowledgement | 39 | ||
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ARTICLE XI EXCLUSIVITY; NON-COMPETITION |
39 | |||
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Section 11.1. |
Exclusivity | 39 | ||
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Section 11.2. |
Non-Competition | 40 | ||
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ARTICLE XII OWNERSHIP AND PROTECTION OF MARKS |
41 | |||
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Section 12.1. |
Ownership of Marks | 41 | ||
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Section 12.2. |
Proprietary Materials | 41 | ||
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Section 12.3. |
Protection of Marks | 41 | ||
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Section 12.4. |
No Registration by Licensee | 42 | ||
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Section 12.5. |
Infringement Actions | 42 | ||
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Section 12.6. |
Licensee Estoppel | |||
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End of Preview |
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