MARKETING AGREEMENT



      This Marketing Agreement (the "Agreement") is made and entered into as of

this __ day of August, 2006, by and between Archipelago Holdings, Inc.

("Archipelago"), a Delaware corporation, and B.C. Ziegler and Company ("B.C.

Ziegler"), a Wisconsin Corporation. The Exchange Traded Trust ("Trust"), a

Delaware statutory trust, is a party hereto with respect to Sections 1, 4, 12,

16 and 19 only.



      WHEREAS, the Trust currently has one existing series, the NYSE Arca Tech

100 ETF (the "ETF"), and has adopted a Distribution Plan with respect to the ETF

and any future series designated by the Trust (the "Plan") pursuant to Rule

12b-1 under the Investment Company Act of 1940, as amended (the "1940 Act"),

which Plan authorizes payments to finance activities which are intended to

result in the sale of the shares of beneficial interest of the ETF (the

"Shares") and the sale of the shares of beneficial interest of all series of

shares of the Trust designated in the future;



      WHEREAS, the Trust has appointed B.C. Ziegler as the distributor of the

Shares of the ETF, pursuant to a distribution agreement (the "Distribution

Agreement"), which authorizes B.C. Ziegler to use appropriate efforts to promote

the ETF;



      WHEREAS, Archipelago: (i) operates NYSE Arca, L.L.C. (the "NYSE Arca

Marketplace"(R)), which comprise an all-electronic stock exchange that

facilitates trading in equity securities, exchange-traded funds and other

exchange-listed securities; and (ii) compiles, calculates, maintains and owns

the NYSE Arca Tech 100 Index (formerly the PSE/PCX Technology Index and the

ArcaEx Tech 100 Index) ("Index") either directly or through a wholly owned

subsidiary;



      WHEREAS, the ETF, through its replication strategy, intends to

substantially replicate the performance of the Index, and Archipelago and the

Trust have entered into a license agreement (the "License Agreement") under

which Archipelago grants to the Trust a license to use and refer to the Index in

connection with the ETF;



      WHEREAS, the Trust has authorized B.C. Ziegler under the terms of the

Distribution Agreement to enter into this Marketing Agreement to assist the

Trust and B.C. Ziegler in their efforts to promote the ETF during the period of

this Agreement; and



      WHEREAS, B.C. Ziegler and Archipelago desire to enter into this Agreement

under which Archipelago will provide certain marketing services for the ETF.



      NOW, THEREFORE, in consideration of the mutual covenants and agreements

contained herein, and other good and valuable consideration, the receipt and

sufficiency of which are hereby acknowledged, the parties to this Agreement

(collectively, the "Parties" and each individually a "Party") agree as follows:





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      1. Term of Agreement. The term of this Agreement shall commence on the

date hereof (the "Effective Date") and shall continue for a period of one year

("Initial Term"), unless terminated as provided in Section 16. Thereafter, this

Agreement shall continue in effect from year to year, subject to the termination

provisions and all other terms and conditions hereof, so long as such

continuance is specifically approved at least annually by (i) a vote of the

majority of the trustees of the Trust and (ii) a vote of the majority of the

trustees of the Trust who are not "interested persons" of the Trust (as the term

is defined in the 1940 Act) and who have no direct or indirect financial

interest in the operation of the Plan, in this Agreement or in any agreement

related to the Plan (the "Independent Trustees") by a vote cast in person at a

meeting called for the purpose of voting on such approval (each such one year

period after the Initial Term and the Initial Term are individually referred to

as a "Term").



      2. Marketing Program.



      (a) Duties of Archipelago: Subject to the terms and conditions contained

herein, Archipelago shall develop, with the advice and consent of B.C. Ziegler

and/or its agent or representative, a marketing plan designed to advertise,

promote and increase public awareness of the Index and the ETF within the

financial services industry and investing public ("Marketing Plan"). The

Marketing Plan shall include, but not be limited to, branding, promotional

activities, development and production of marketing materials, collateral and

media campaigns using any format agreed to by the Parties (i.e., electronic

media, print media, Internet, etc.) and hosting a web-site for the ETF

(collectively, "Marketing Materials"). Archipelago shall assist with the

execution of the Marketing Plan and shall promote the ETF in accordance with the

Marketing Plan through implementation of marketing and advertising activities

undertaken by Archipelago. In addition, Archipelago will, on an ongoing basis,

provide marketing support reasonably requested by B.C. Ziegler and reasonably

necessary to broaden the distribution of the Shares of the ETF. Archipelago

shall make expenditures of at least $500,000 during the first year after the

date on which the ETF commences trading on the NYSE Arca Marketplace on

marketing and advertising activities directly related to the promotion of the

ETF. Notwithstanding the foregoing, Archipelago shall have no obligation to

establish or maintain a formal marketing or sales organization to satisfy its

obligations with respect to its obligations hereunder. Upon the reasonable

request of B.C. Ziegler, Archipelago will provide B.C. Ziegler or its agents or

representatives with Marketing Materials as are necessary and be responsible for

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