EXECUTIVE EMPLOYMENT AGREEMENT





This Agreement, entered into as of the 1st day of November, 2001 (the "Effective

Date"), between Ford Motor Company, a Delaware corporation, (the "Company") and

Carl E. Reichardt, an individual residing at 8 West Shore Road, Belvedere,

California 94920 (the "Executive").



                                    RECITALS



1.   The Company desires to retain the Executive and the Executive desires to

     accept employment with the Company under the terms and provisions set forth

     below.



                                    AGREEMENT



NOW, THEREFORE, in consideration of the mutual promises and covenants contained

in this Agreement, the Company and the Executive agree as follows:



1.   Term.  The Term of Executive's employment shall not be for a definite term.

     The Executive shall serve at the pleasure of the Board of Directors. At the

     will of either the Executive or the Company, the Executive's employment may

     be terminated at any time, without advance notice, with or without cause.

     For purposes of this Agreement, the period during which the Company employs

     Executive shall be known as the "Employment Period". Notwithstanding

     anything to the contrary contained herein, the Employment Period is subject

     to termination pursuant to Section 5.



2.   Employment.   The Company agrees to employ and engage the services of the

     Executive during the Employment Period as the Vice Chairman of the Company.

     The Executive agrees to serve the Company in the capacity of Vice Chairman.



3.   Job Description.



     3.1      Position and Duties. During the Employment Period, the Executive's

              position, duties and responsibilities shall be those of Vice

              Chairman of the Company provided, however, that the Company shall

              have the absolute right to modify or change the position, duties,

              responsibilities and title of the Executive in any respect, so

              long as the Executive shall continue to be employed in a senior

              executive capacity during the Employment Period. Executive shall

              perform such duties and have such responsibilities that are of the

              same character and nature as those typically performed by a Vice

              Chairman. Executive shall report to the Chairman of the Board of

              Directors and Chief Executive Officer. Nothing herein contained

              shall be construed to interfere with Executive's continued service

              on the Company's Board of Directors, including Board appointments

              to serve on Board Committees, and Executive shall continue on the

              Board solely at the discretion of the Board, subject to

              shareholder approval.



     3.2      Devotion of Efforts. The Executive shall devote such time as is

              necessary to perform Executive's job duties, use best efforts to

              promote the interests of the Company and perform faithfully and

              efficiently the responsibilities assigned to



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              the Executive in accordance with this Agreement. During the

              Employment Period, Executive shall not engage in other employment,

              except with the prior consent of the Board of Directors; provided

              however, that Executive may continue to serve on those corporate

              boards of which he is a member as of the Effective Date.



4.   Compensation and Other Employment Terms.



     4.1      Base Salary.  During the Employment Period, the Company shall pay

              the Executive an initial annual base salary of $900,000 ("Base

              Salary").  The Base Salary shall be payable in the form of

              Restricted Stock under the terms and conditions of the Company's

              1998 Long-Term Incentive Plan (including Stock Option Plan).

              Shares of Restricted Stock shall be issued to Executive within

              thirty days after the end of any calendar quarter.  The number of

              Restricted Stock shares to be issued for any calendar quarter

              shall be determined by dividing the quarterly dollar amount of

              base salary by the Fair Market Value of Ford Common Stock on the

              last trading day of the calendar quarter for which the

              determination is being made. For November and December 2001, the

              number of Restricted Stock shares was 9768, and for January

              through March 2002, the number of Restricted Stock shares was

              13707.  Such shares were credited to a book entry account in

              Executive's name at EquiServe Trust Company, N.A., subject to

              execution of this Agreement.  The Executive may not sell,

              transfer, or otherwise dispose of any shares of Restricted Stock

              granted under this Section 4.1 for a period of one year from the

              grant date.  Prior to the expiration of any restrictions, the

              Executive will be notified by the Company and will be given the

              option to use share withholding or to write a check to the Company

              to pay income taxes on the value of the shares for which the

              restriction is lapsing.  During the restriction period, the

              Executive shall be eligible to receive dividend payments and shall

              be entitled to vote the shares.   Before the anniversary date of

              this Agreement, the Company shall review and evaluate the

              performance of Executive.  At the discretion of the Company, the

              Base Salary may be increased in consideration of the Executive's

              overall performance.  The Company reserves the right to pay

              Executive in cash for Base Salary at any time.



     4.2      Incentive Compensation. As further compensation, at the discretion

              of the Company, the Executive shall be eligible for annual

              incentive compensation payments in an amount determined under the

              Company's Annual Incentive Compensation Plan. The Company reserves

              the right to make any annual incentive compensation payments in

              the form of Restricted Stock, at the Company's discretion.



     4.3      Long-Term Incentive Program. Executive shall be eligible to

              participate in the 1998 Long-Term Incentive Plan (including

              Performance Stock Rights and Stock Options) on the same basis as

              other Company executives. The Company reserves the right to make

              any awards thereunder in the form of Restricted Stock, at the

              Company's discretion. On March 15, 2002, the Company awarded

              Executive Restricted Stock under such plan in the amount of

              295,770 shares for Executive's 2002 long-term incentive

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