PRESS RELEASE

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Contacts:

Melissa Rabin                             Mary Scholz Barber

CoolSavings, Inc.                         Kupper Parker Communications

(312) 224-5153                            314-290-2013

melissa@coolsavings.com                   mbarber@kupperparker.com





FOR IMMEDIATE RELEASE

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          COOLSAVINGS REPORTS FIRST QUARTER 2004 FINANCIAL RESULTS





Highlights:



      .     5% revenue growth over prior year quarter



      .     CoolSavings Marketing Network expanded to include lead

            generation solutions



      .     Acquisition of TMS provides electronic/paperless coupon

            solutions and grocery retail relationships



      .     30% year over year increase in revenue per action taken by

            members





CHICAGO, IL -- MAY 4, 2004 -- CHICAGO, IL - CoolSavings, Inc. (OTC:BB

CSAV), a leading online direct marketing and media company, today reported

results for the first quarter ended March 31, 2004.  Revenues grew by 5%

for the quarter, as compared to the first quarter of 2003.    The Company

experienced a loss from operations of $0.9 million in the first quarter of

2004 and the first quarter of 2003.  The loss in the first quarter of 2004

includes an estimated $0.2 million in expenses over revenues during the

quarter related to the TMS acquisition. The loss applicable to common

stockholders was $1.5 million, or $0.04 per share, in the first quarter of

2004 compared to a loss of $1.4 million, or $0.04 per share, in the first

quarter in 2003.



FIRST QUARTER FINANCIAL HIGHLIGHTS



Net revenues in the first quarter of 2004 were $8.0 million compared to

$7.6 million in the same period of 2003, reflecting an increase in revenue

per action taken by our members compared to last year. Gross profit in the

first quarter was $7.4 million, or 92% of net revenues, compared to $6.8

million, or 90% of net revenues, in the first quarter of the prior year.

The Company's total operating expenses in the quarter were $8.2 million

compared to $7.7 million in the first quarter of the prior year, reflecting

an increase in workforce related expenses of $0.5 million and an increase

in online advertising expense of $0.5 million.  The increase in online

advertising expense occurred despite a decline in the number of new

registered members compared to the same period of the prior year.  This

increase was primarily due to higher online advertising costs driven by

increased competition for effective online advertising.  The Company's loss

from operations was $0.9 million for each of the first quarters of 2004 and

2003.  Despite the increase in workforce and advertising expenses, the

Company's loss from operations remained constant this quarter compared to

the prior year quarter largely due to the growth in revenue.







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The loss from operations for the first quarter of 2004 included a charge

for lease exit costs of $0.1 million, and a credit for stock option

compensation expense of $0.1 million.  The loss from operations in the

first quarter of 2003 included charges for lease exit and asset impairment

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