PROMOTION AGREEMENT BETWEEN

                         ASHWORTH, INC. AND FRED COUPLES





     THIS PROMOTION AGREEMENT (the "Agreement") is entered into by and between

ASHWORTH, INC. (hereinafter the "Company" or "Ashworth") and FRED COUPLES

(hereinafter "Couples"), effective November 1, 1999.



     WHEREAS, this Agreement supercedes and replaces all prior agreements

between the parties including but not limited to that Promotion Agreement dated

September 1, 1994 and all amendments and addenda thereto; and



     WHEREAS, the Company desires to retain Couples to provide certain

promotional and other services ("Services") and Couples is willing to provide

such Services; and



     WHEREAS, the parties hereto desire to set forth in writing their

understanding and agreement as to the promotional arrangement;



     NOW, THEREFORE, in consideration of the mutual covenants and agreements

herein contained, the parties do hereby agree as follows:





                                   DEFINITIONS



     As used herein, the terms set forth below shall be defined as follows:



     ASHWORTH APPAREL shall mean all ASHWORTH(R) brand apparel contained in the

Company's present and future collections.



     CONTRACT TERRITORY shall be worldwide.



     DISABILITY shall mean mental or physical illness or medical condition

rendering Couples incapable of fulfilling his obligations under this Agreement.



     ENDORSEMENT shall include only the right to use the name, any nickname,

initials, autograph, facsimile signature, photograph, portrait, likeness, and/or

endorsement of Couples.





                              TERMS OF RELATIONSHIP



1.   GRANT AND ACCEPTANCE. The Company hereby retains Couples to provide the

     below-described Services and Couples agrees to provide the Services upon

     the terms and conditions herein set forth.





                                       1

{PAGE}   2



2.   TERM. Except as otherwise provided herein, this Agreement shall commence

     effective as of November 1, 1999, and shall automatically terminate on

     October 31, 2011 (the "Term").





                                    SERVICES



     Couples shall furnish the following Services:



1.   ENDORSEMENT. Worldwide Endorsement of the following products:



     a.   Ashworth(R)Apparel;



     b.   Ashworth(R)headwear (through advertising media);



     c.   A shoe line under the trademark "Ashworth," "Couples," or "Fred

          Couples" or a combination thereof.



     Couples agrees that the Company may use the Endorsement in connection with

advertisement, promotion, and sale of Ashworth Apparel, headwear, shoes and

accessories in the Company's present and future collections.



2.     GOLF TOURNAMENTS. Couples agrees to play a minimum of fifteen (15)

regularly scheduled and sanctioned U.S. and/or international competitive golf

events during each November 1 through October 31 twelve-month period through and

including October 31, 2004 and a mutually agreed schedule no less than a

reasonable tour exposure during the next seven years of this Agreement or

through and including 2011. Couples and the Company agree that Couples may in

his sole discretion elect to play fewer regularly scheduled and sanctioned golf

events during the term of this Agreement, in which event his $1,000,000 annual

cash compensation as described herein below shall be reduced proportionately.

For example, if he plays in 75% of the required events, his $1,000,000 annual

cash compensation payable under "Compensation" Paragraph 1 for that year shall

be reduced by 25%.



3.    ASHWORTH APPAREL AND PRODUCTS. Couples shall wear the Ashworth Apparel and

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